Tag Archives: SVPC

Like peanut butter and jelly

Branded in ETC! Check it out!
“Though business and design work together like peanut butter and jelly in “the real world,” the programs on campus often don’t. “We’re a small school, but there are a lot of faces here I’ve never seen before,” said AIGA President Jeremy Sanford at the event.”



Where are we Dr. Summers?

Dr. Summers replies,

“The student work for SVPC is moving along at a supersonic speed. We have about 25 projects in the works. Student teams are fine-tuning their plans as the deadline for submitting the written plan approaches (March 17th). Ventures at the April 21st Showcase will range from paperless transactions to art education in Malawi to networking of commuters to homeless youth in Seattle. We’re excited about the variety of ideas and the quality of work being done. ”

“Branding” a company:

Written by Jeremy Sanford,

President of  SPU chapter of  The Professional Association for Design

It’s hard to say exactly what goes into branding a company, because every company is different. Designers usually try and identify problems that need to be solved. So, when a designer starts there is usually one (or multiple) problems in the back of their mind to solve. It’s important to note that a brand is not just a logo, but consists of all of the touch points of a company.

The process for logo design is generally as follows. A designer will meet with their client, and possibly obtain a design brief including all the specific requirements (how many colors can be used for the logo, style, ect). There are multiple rounds of sketches, usually by hand, that are focused more-so on form. These sketches are usually then brought into the computer, and another couple round of sketches are made. Once happy with the form and shape, color can be introduced. Even more sketches result from adding color. Generally there are multiple revisions and tweaks that occur. It’s important for designers creating logos to keep in mind all the different ways their logo will be displayed. How will it look big, small, reversed out, black and white with no color, ect.

Something to point out, Pepsi will spend some $1.2 billion over three years to make changes to their brand. The change to their logo seems quite small, but a ton of design went into creating this subtle change.

(SPU AIGA, a student media club is offering their services to social venture plan teams. You must first enter their competition by explaining your social venture. Submissions can be sent to brandedaiga@gmail. For more information look at “Dates to Remember or contact Jeremy at sanfoj@spu.edu)

SVPC can lead to great things

Reed Probus, a Junior Business Administrative major at SPU.

SVPC participant: 2008, 2010

Awards: SVPC award winner 2008

The SVPC is a rare opportunity to work on a project you believe in and pitch it to leaders in the local business community. For me the best aspect of the competition was working on a team, where I experienced for the first time how a good team is more than the sum of tis parts. Our four team members brought unique and complimentary skills–our designer created a website that impressed the judges, our programmer gave it capabilities that matched established competitors, our business maven answered the tough questions about our strategy, and our communications extraordinaire presented our idea with enthusiasm. Our brainstorming sessions were invaluable and even our arguments were constructive. This kind of team experience is something you don’t get from coursework. And being part of programs like the SVPC is part of the reason I cam to SPU

A month after the showcase, our team was flying to Los Angeles for the Microsoft Imagine Cup student technology competition. Thanks to the SVPC, we had revised our business plan based on feedback from instructors and judges, which I think gave us a stronger presentation. Later, Microsoft invited us to talk about the Imagine Cup for the following video about the competition.

to see Reed’s first project in action follow the below link: