Tag Archives: SPU

Like peanut butter and jelly

Branded in ETC! Check it out!
“Though business and design work together like peanut butter and jelly in “the real world,” the programs on campus often don’t. “We’re a small school, but there are a lot of faces here I’ve never seen before,” said AIGA President Jeremy Sanford at the event.”



Where are we Dr. Summers?

Dr. Summers replies,

“The student work for SVPC is moving along at a supersonic speed. We have about 25 projects in the works. Student teams are fine-tuning their plans as the deadline for submitting the written plan approaches (March 17th). Ventures at the April 21st Showcase will range from paperless transactions to art education in Malawi to networking of commuters to homeless youth in Seattle. We’re excited about the variety of ideas and the quality of work being done. ”

“Branding” a company:

Written by Jeremy Sanford,

President of  SPU chapter of  The Professional Association for Design

It’s hard to say exactly what goes into branding a company, because every company is different. Designers usually try and identify problems that need to be solved. So, when a designer starts there is usually one (or multiple) problems in the back of their mind to solve. It’s important to note that a brand is not just a logo, but consists of all of the touch points of a company.

The process for logo design is generally as follows. A designer will meet with their client, and possibly obtain a design brief including all the specific requirements (how many colors can be used for the logo, style, ect). There are multiple rounds of sketches, usually by hand, that are focused more-so on form. These sketches are usually then brought into the computer, and another couple round of sketches are made. Once happy with the form and shape, color can be introduced. Even more sketches result from adding color. Generally there are multiple revisions and tweaks that occur. It’s important for designers creating logos to keep in mind all the different ways their logo will be displayed. How will it look big, small, reversed out, black and white with no color, ect.

Something to point out, Pepsi will spend some $1.2 billion over three years to make changes to their brand. The change to their logo seems quite small, but a ton of design went into creating this subtle change.

(SPU AIGA, a student media club is offering their services to social venture plan teams. You must first enter their competition by explaining your social venture. Submissions can be sent to brandedaiga@gmail. For more information look at “Dates to Remember or contact Jeremy at sanfoj@spu.edu)

A competition within a competition: BRANDED

Submissions due: February 15th, 2010

Event date: February 20th, 2010

9:00am – 9:00pm

Cost: $10 (for each student)

Overview: This event is an opportunity for Seattle Pacific University students from across campus to collaborate together. The Social Venture Projects that are selected will be worked on by a team of student designers/business students. Each project may require different design related work, but teams will work on branding, logos, style guides, imagery, etc. The event will be a full Saturday (12 hours) and at the end, teams will have multiple design assets that the Social Venture teams can use at their discretion. The groups will casually present their work to everyone at 8:00pm (including friends/family that wish to attend) to show everyone what they created. To get some idea of what we’re talking about, see this link.

How it works: Social Venture Project teams who are interested should write a 1 page paper about their project or submit their business plan by 11:59pm Feb. 15th. The teams can submit this to: brandedaiga@gmail.com. After submissions are collected, the AIGA board will pick at least 6 teams (more depending on design availability) to collaborate with. The $10 fee will cover the cost of food. Breakfast, lunch, and dinner will be provided throughout the day. Important- any team that submits their project must be available to work Saturday February 20th from 9:00am – 9:00pm. Teams will then create a brief presentation of their work which they will show the same night at 9.30pm. All team members must be present.


–        Have design students educate business students, and vice versa

–        Get students to collaborate who may not typically work together

–        Come out with assets needed for the Social Venture Project

–        Have a blast!

Business/Design Teams: Teams will consist of 4-6 design students + all the team members from the specific Social Venture Project. Ideally there will be different types of art students (illustration, studio art, visual communication, etc.) as well as different class levels (soph, junior, senior).

Support Team: This team will consist of 4-6 people not on the business/design teams. They will help with food prep, videotaping, movie editing, and all over run around needs to support the event that day.

Other info: This is a one day event only. Design teams are not required to do any additional work for the project, unless otherwise agreed upon.

Questions? Any questions can be sent to SPU AIGA President Jeremy Sanford at: sanfoj@spu.edu

The Bones of the Building

Written by  Mark Oppenlander

Director of Center for Applied Learning

This past Wednesday was the second class session for this year’s Social Venture Plan Competition.  Dr. Herb Kierulff spoke about the nature of the entrepreneur and why business plans are a good idea.  I think I’ve heard  this lecture often enough that I could probably give it myself now.  I wonder if he feels the same way about my lecture on persuasive presentations?

One of the things that Herb mentioned is that entrepreneurs are people who like to build things, specifically organizations, to solve societal needs, desires and problems.  Having observed students in entrepreneurship classes and business planning competitions for a number of years now, I can see that those “buildings” don’t spring up out of the ground overnight.  Each plan really has to start with a good framework – a skeleton or outline of some sort.  It’s just like a high rise building going up – those big steel girders you see are the bones of the building.

And on Wednesday night, as we moved into group work, and the students began to brainstorm around the basic ideas for their social ventures, you could see them trying to get the framework right.  These are the bones of the projects they will build.  If the basic premise – the skeleton – is wrong, the venture plan will never stand up straight.  The team won’t perform well in the competition.  And they won’t win.

Sitting in with four or five teams as they worked was fun, as always.  The creativity, energy and intelligence of these students are palpable.  I heard thumbnail sketches for a soap business in Malawi, a bakery that would serve gluten- and soy-free products, a promotional products company using youth artisans to craft high-end gifts . . . oh, and something about parking a cruise ship on the Seattle waterfront and converting it to new uses?!?  Some of these ideas may make it through the construction process and wind up in the competition; others may get scrapped to be replaced by better looking or more straightforward ideas.  It doesn’t matter.  The process itself is worthwhile.

And I can tell, even from these bones, that it’s going to be another exciting year filled with fascinating projects for SVPC.

SVPC can lead to great things

Reed Probus, a Junior Business Administrative major at SPU.

SVPC participant: 2008, 2010

Awards: SVPC award winner 2008

The SVPC is a rare opportunity to work on a project you believe in and pitch it to leaders in the local business community. For me the best aspect of the competition was working on a team, where I experienced for the first time how a good team is more than the sum of tis parts. Our four team members brought unique and complimentary skills–our designer created a website that impressed the judges, our programmer gave it capabilities that matched established competitors, our business maven answered the tough questions about our strategy, and our communications extraordinaire presented our idea with enthusiasm. Our brainstorming sessions were invaluable and even our arguments were constructive. This kind of team experience is something you don’t get from coursework. And being part of programs like the SVPC is part of the reason I cam to SPU

A month after the showcase, our team was flying to Los Angeles for the Microsoft Imagine Cup student technology competition. Thanks to the SVPC, we had revised our business plan based on feedback from instructors and judges, which I think gave us a stronger presentation. Later, Microsoft invited us to talk about the Imagine Cup for the following video about the competition.

to see Reed’s first project in action follow the below link: