Written by Jeremy Sanford,
It’s hard to say exactly what goes into branding a company, because every company is different. Designers usually try and identify problems that need to be solved. So, when a designer starts there is usually one (or multiple) problems in the back of their mind to solve. It’s important to note that a brand is not just a logo, but consists of all of the touch points of a company.
The process for logo design is generally as follows. A designer will meet with their client, and possibly obtain a design brief including all the specific requirements (how many colors can be used for the logo, style, ect). There are multiple rounds of sketches, usually by hand, that are focused more-so on form. These sketches are usually then brought into the computer, and another couple round of sketches are made. Once happy with the form and shape, color can be introduced. Even more sketches result from adding color. Generally there are multiple revisions and tweaks that occur. It’s important for designers creating logos to keep in mind all the different ways their logo will be displayed. How will it look big, small, reversed out, black and white with no color, ect.
Something to point out, Pepsi will spend some $1.2 billion over three years to make changes to their brand. The change to their logo seems quite small, but a ton of design went into creating this subtle change.
(SPU AIGA, a student media club is offering their services to social venture plan teams. You must first enter their competition by explaining your social venture. Submissions can be sent to brandedaiga@gmail. For more information look at “Dates to Remember or contact Jeremy at email@example.com)
Written by Dr. Ross Stewart,
Professor in the School for Business and Economics, and an intricate part of the SVPC planning
Social venture plans and project management generally, divide time into concrete pieces of time built around deadlines and certain deliverables. The social venture plan competition is no different. There is a template to guide our work with certain deliverables outlined especially the deliverable of the written plan itself that is sent to readers who give feedback and offer advice for improvements to the plan. It is very much “business time!” Dates, deadlines, deliverables, and data – this can be routine and controlling. This is very much clock time. Time is recast into quantifiable time and your contributions to your group are measured by whether you have contributed to your group “just in time.” Clock time rules! The Greeks called this notion of time chronos — sequential and quantitative. It is necessary to time-manage your social venture plan. It is efficient!
The Greeks however had another notion of time called kairos. This is qualitative time – the idea that time is an in between time where something special happens. Creativity, innovation, wisdom breaks in at the opportune time. Your group in a sense gets “lost in time.” Old ways of looking at an issue fall away and your social venture discovers a creative, new way of looking at an issue. Your social venture suddenly – at the right moment— crystallizes around new solutions and ideas. Business time is confronted with creativity and wisdom in an in-breaking of new thinking born out of frustration, anxiety, searching, questioning and experimentation. This is something wonderful to experience and witness. This is the beauty of being a social entrepreneur. In a sense it’s God’s time.
“The mission of the GSVC is to catalyze the creation of social ventures, educate future leaders and build awareness of social enterprises. The competition supports the creation of real businesses that bring about positive social change in a sustainable manner.”
We are going to take you behind the scenes, into the classroom, and much more! Follow this video documentary of seven different students from seven seperate teams as they build and form their social venture piece! Stay tuned as we will be uploading a new video each week!
If you have any questions or suggestions please let us know!