Class highlights: It’s all part of the journey


“Branding” a company:

Written by Jeremy Sanford,

President of  SPU chapter of  The Professional Association for Design

It’s hard to say exactly what goes into branding a company, because every company is different. Designers usually try and identify problems that need to be solved. So, when a designer starts there is usually one (or multiple) problems in the back of their mind to solve. It’s important to note that a brand is not just a logo, but consists of all of the touch points of a company.

The process for logo design is generally as follows. A designer will meet with their client, and possibly obtain a design brief including all the specific requirements (how many colors can be used for the logo, style, ect). There are multiple rounds of sketches, usually by hand, that are focused more-so on form. These sketches are usually then brought into the computer, and another couple round of sketches are made. Once happy with the form and shape, color can be introduced. Even more sketches result from adding color. Generally there are multiple revisions and tweaks that occur. It’s important for designers creating logos to keep in mind all the different ways their logo will be displayed. How will it look big, small, reversed out, black and white with no color, ect.

Something to point out, Pepsi will spend some $1.2 billion over three years to make changes to their brand. The change to their logo seems quite small, but a ton of design went into creating this subtle change.

(SPU AIGA, a student media club is offering their services to social venture plan teams. You must first enter their competition by explaining your social venture. Submissions can be sent to brandedaiga@gmail. For more information look at “Dates to Remember or contact Jeremy at

A competition within a competition: BRANDED

Submissions due: February 15th, 2010

Event date: February 20th, 2010

9:00am – 9:00pm

Cost: $10 (for each student)

Overview: This event is an opportunity for Seattle Pacific University students from across campus to collaborate together. The Social Venture Projects that are selected will be worked on by a team of student designers/business students. Each project may require different design related work, but teams will work on branding, logos, style guides, imagery, etc. The event will be a full Saturday (12 hours) and at the end, teams will have multiple design assets that the Social Venture teams can use at their discretion. The groups will casually present their work to everyone at 8:00pm (including friends/family that wish to attend) to show everyone what they created. To get some idea of what we’re talking about, see this link.

How it works: Social Venture Project teams who are interested should write a 1 page paper about their project or submit their business plan by 11:59pm Feb. 15th. The teams can submit this to: After submissions are collected, the AIGA board will pick at least 6 teams (more depending on design availability) to collaborate with. The $10 fee will cover the cost of food. Breakfast, lunch, and dinner will be provided throughout the day. Important- any team that submits their project must be available to work Saturday February 20th from 9:00am – 9:00pm. Teams will then create a brief presentation of their work which they will show the same night at 9.30pm. All team members must be present.


–        Have design students educate business students, and vice versa

–        Get students to collaborate who may not typically work together

–        Come out with assets needed for the Social Venture Project

–        Have a blast!

Business/Design Teams: Teams will consist of 4-6 design students + all the team members from the specific Social Venture Project. Ideally there will be different types of art students (illustration, studio art, visual communication, etc.) as well as different class levels (soph, junior, senior).

Support Team: This team will consist of 4-6 people not on the business/design teams. They will help with food prep, videotaping, movie editing, and all over run around needs to support the event that day.

Other info: This is a one day event only. Design teams are not required to do any additional work for the project, unless otherwise agreed upon.

Questions? Any questions can be sent to SPU AIGA President Jeremy Sanford at:

Photo highlights: Class January 13, 2010

class January 13. What to expect.

Mr Summers outlines what is expected of the students.

from left to right: Dylan Wallace, Business; Kyle Cummings, Business; Rebeccah Cheung, Psychology; Johanna Harmon, Business; and Kristen Hardwood, Business

Business time meets Kairos moments

Written by Dr. Ross Stewart,

Professor in the School for Business and Economics, and an intricate part of the SVPC planning

Social venture plans and project management generally, divide time into concrete pieces of time built around deadlines and certain deliverables.  The social venture plan competition is no different.  There is a template to guide our work with certain deliverables outlined especially the deliverable of the written plan itself that is sent to readers who give feedback and offer advice for improvements to the plan.  It is very much “business time!” Dates, deadlines, deliverables, and data – this can be routine and controlling.  This is very much clock time.  Time is recast into quantifiable time and your contributions to your group are measured by whether you have contributed to your group “just in time.”  Clock time rules!  The Greeks called this notion of time chronos — sequential and quantitative.  It is necessary to time-manage your social venture plan.  It is efficient!

The Greeks however had another notion of time called kairos. This is qualitative time – the idea that time is an in between time where something special happens.  Creativity, innovation, wisdom breaks in at the opportune time.  Your group in a sense gets “lost in time.”   Old ways of looking at an issue fall away and your social venture discovers a creative, new way of looking at an issue.  Your social venture suddenly – at the right moment— crystallizes around new solutions and ideas.  Business time is confronted with creativity and wisdom in an in-breaking of new thinking born out of frustration, anxiety, searching, questioning and experimentation.  This is something wonderful to experience and witness.  This is the beauty of being a social entrepreneur.  In a sense it’s God’s time.

Global Social Venture Competition

“The mission of the GSVC is to catalyze the creation of social ventures, educate future leaders and build awareness of social enterprises.  The competition supports the creation of real businesses that bring about positive social change in a sustainable manner.”

Meet and Greet, Class session 1

We are going to take you behind the scenes, into the classroom, and much more! Follow this video documentary of seven different students from seven seperate teams as they build and form their social venture piece! Stay tuned as we will be uploading a new video each week!

If you have any questions or suggestions please let us know!